Your message is what matters most – if your target market doesn’t get you – you’re wasting your time.

Getting to the heart of what you do, visualizing the end result and expressing it is the FIRST thing to consider in your marketing efforts before you go public.

Trillium Creative, Inc. has been specializing in the up-front, big-picture B2B thinking since 1993 and in the advertising business since 1978.

Working on words that work for you:

#1. Assessment of Your Needs

#2. Custom Marketing Mission Analysis Roadmap

#3. Your Mission Statements (public and private)

#4. Strategic Conceptual Branding

#5. Web Content Copy and Site Map Outline (for your designer)

#6. Copywriting for e-newsletters, Press Releases, Ads, Brochures, etc.

#7. Web-driver Concepts (how to get traffic to your website)

Trillium Creative, Inc. begins by helping you clarify your immediate and long-term goals with a custom Marketing Mission Analysis Roadmap .

Trillium Creative Inc.'s concentration on realizing the uniqueness in each person or business begins with a custom process to help you rediscover or redevelop your mission. It consists of a two hour meeting (in person or via phone) with a variety of questions to determine your "reason to be", goals, target markets, competitor research and more.

This is an amazing process. There is always a time when a client gets that “aha!” moment as we build a roadmap to their goals. Many exclaim that they had never been able to put it together on their own. The clarity of this process makes the messaging come together almost magically.

Your custom roadmap for the years(s) ahead will help you maintain a consistent message while staying focused on your goals. It is also a great resource for others involved with your success, ie: partners, employees, contractors, agencies, marketers, press, etc. This process is especially important with new businesses and businesses in transition. It is also a wonderful exercise to help bring partners together on the same page with each other's goals and dreams.

Overview of what Trillium Creative, Inc. can do for you.

We'll start by looking at the big picture, I can't emphasize that enough. You don't have to do all the work at once, but plotting the course will get you there a lot faster than going down a lot of side roads. You'll understand what I mean in the assessment process. 

A good beginning may consist of, but is not limited to:

• Strategic road map outline and your mission statements

• Conceptualize and write web copy content copy

• Edit web copy to more succinct brochure for direct mail, tradeshow handouts

• Craft a monthly e-newsletter with your input (monthly is enough)

• Write press releases to announce your web-site reveal and other happenings

• E-mail invites for lunch n' learns, grand openings, etc.

Trillium Creative, Inc. can also name or re-name your company, write taglines, urls, etc. If you need a new logo, our resources include great graphic design professionals.

Rader rants:

Don't "get started" simply to get started.

"If you can't afford a full-service advertising agency, chances are, an ad agency can't aford to work for you either. For you small to medium sized businesses and individuals who have never done any marketing, please consider this. Your first impression is the most important. Don't rush to "get started". Get your funding in order and get professional resources to help you look as professional as possible."

“Thoughts are the seeds of action.”
- Ralph Waldo Emerson