Teaching you how to embrace big picture thinking.

It doesn’t matter how great the creative idea is if it doesn’t address the challenge at hand. Finding ways to express your uniqueness is key in getting you noticed. It takes stepping back and looking at the big picture – who you are, where you are going, who you want to talk to, and what you have to offer.

More than three decades of creative experience.

Terry Rader, Copywriter and Creative Consultant, President and Owner of Trillium Creative, Inc. has more than ten years of strategic, conceptual copywriting experience on top of twenty-five years of graphic design experience to guide you in getting your message out there. More than three decades of creative experience to draw upon to make your message matter.

Your personal creative director, at your service .

With years of directing agency creatives and managing turn-key projects, I know how to communicate and keep a consistent message across all platforms. With a plentitude of professional resources including designers, photographers, videographers and web developers, I can manage your full marketing make over and/or additions when you need more than copy.

Rader rants:

A need for messaging that makes sense.

“After twenty-five years of working as a Graphic Designer often frustrated with “fluff” – I grew weary with copy that did not tell the real story. I became motivated to do something better for the client and their audience, so I began writing my own headlines for layouts. Both clients and agencies bought them again and again and began asking me to write full copy as well, so I did. I enjoyed it so much that I retired from Graphic Design so that I could write and work strategically full time. In learning and understanding the client’s business, it was easy to write copy that made sense to them, their target market and their dreams and goals. Always a classic, timeless designer, never following fads, my copywriting follows the same approach – fresh, open, honest and on-target. I still do concept sketches when called for, but I prefer to let the designers do their job so I can focus on the big-picture thinking and the message, they can make it look beautiful. It's someone else's turn to do that. I choose to write.”

“We must be the change we wish to see.”
- Mahatma Gandhi



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