Educate your clients while maintaining a personal connection.

Your e-newsletter provides a forum to teach your clients why they need you and your services and/or products. Yet, it more specifically serves to introduce or educate the needs that they may not know they have. Why should they take time out of of their busy day to read about a solution to a probelm they are not aware of?  You have to clearly identify the need before you offer the promise.

Also, in considering the human and emotional quotient, you provide a value-added benefit.  Many business owners and salespeople have forgotten how to court their customers and rely on buzz-words and transparent manipulation instead. Your word is your greatest tool in creating long lasting relationships that lead to more.

Trillium Creative can craft your message in an honest, straight-forward-from-the-hip manner with a savvy and intriguing delivery. Afterall, enewsletters have about two seconds to get your reader's attention. You have to articulate your message quickly and cohesively.  Make those two seconds count with more call-to-actions and a greater response rate. Otherwise your news is history.

Email marketing is more than pretty pictures.

There is nothing more important than maintaining your brand/image/identity across all marketing media. As a former Graphic Designer, I delivered great brand designs for over twenty-five years. Yes, you need a professional and uniquely designed enews template that represents your brand. Otherwise, you confuse your audience and come across as being unprofessional which translates to unreliable. So, once you have the look in place, the message is what matters when it comes to enewsletters. Trillium Creative can also help you develop a strategic masthead and graphic design objectives.

Trillium's top seven email marketing objectives:

When your enews hits your client's inbox:

1. It gets two seconds to do its job,  to be opened, do not underestimate the power of the subject line title – the "hook".

2. Your first headline has to have impact, otherwise your enews gets deleted.

3. Your subhead must be intriguing.

4. Your message has to have some meat in order to be read.

5. You need a promise, a give-away, something your client can use and I'm not talking toys here.

6. Your call to action is key, don't forget it.

7. You have to create genuine interest in order to get website click response.

“The world is as you dream it.”
- Numi

 



Webmaster: New Tree Creative

© 2008 Red Trillium Trillium erectum photo by Mike Ireland

© 2008 Trillium Creative, Inc.

All content contained in the websites of Trillium Creative, Inc. constitutes intellectual property and is protected by intellectual property laws and other laws and may not be copied or imitated in whole or in part. This includes but is not limited to text, images, layouts, logos, and designs. No text, images, graphics, logos or other elements may be copied from these websites, published, or otherwise made available to other parties, except with the express written permission of Trillium Creative, Inc.

Privacy Policy
Privacy Policy Statement This is the web site of Trillium Creative, Inc. We can be reached via e-mail at tr@terryrader.com. For each visitor to our web page, our web server automatically recognizes only the consumer's domain name, but not the e-mail address (where possible). We collect only the domain name, but not the e-mail address of visitors to our web page, aggregate information on what pages consumers access or visit, user-specific information on what pages consumers access or visit.